Five Ways AI is Efficiently Changing E-commerce

 Research from Statista has estimated that 2 billion global buyers participated in e-commerce activities in 2021 and this number will certainly keep on rising. This demand for online goods has caused e-commerce platform companies like Bohra Developers to be more creative in how they reach audiences online. We pride ourselves on living upto our reputation as the best provider of e-commerce solution in Pakistan.

From dynamic email messaging to voice and visual search, businesses have had to go to great lengths to reach their online audiences. Many of these tools are powered by the power of AI and automation. AI has evolved to give a marketer a head start in improving e-commerce marketing efforts.

Here are his five ways artificial intelligence is transforming e-commerce:

 

1. AI-based material: The introduction of artificial intelligence copywriting is revolutionizing the way brands create sales copy. AI writing tools can create marketing copy in seconds. These tools can use advanced AI language models to deliver digital advertising copy, social media content and other e-commerce copies.

 

1. Virtual assistants

One of the benefits of shopping in a brick-and-mortar store is having an employee or assistant who can help you navigate the store and find what you're looking for. With extraordinary shopping cart solutions, AI can bridge the gap to provide immediate support to customers. The use of virtual assistance is on the rise among e-commerce merchants offering 24/7 support to all online customers.

 

1. Accurate customization:

AI is also very good at providing customers with personalized experiences through accurate product recommendations and advertising. AI algorithms can sift through massive data sets to reveal actionable insights into customer behavior and help predict exactly what customers need and when they need it.

 Information from your shopping history can be used to suggest products that match what you're looking for. For example, if you recently searched for T-shirts on Daraz, the AI ​​algorithm will recommend other related products on the page.

 

This AI technology can be used in platforms such as websites, emails, and even mobile apps. Personalization is key to a smooth customer journey. That's why many e-commerce ads now use artificial intelligence algorithms.

 

1. Intentional follow-up:

Acquiring new customers can cost five times more than retaining existing ones. Customer retention is critical to long-term profitability, and today's marketing automation and AI tools make this much easier.

 

Advances in AI tools have enabled marketers to predict the behavior of individual customers based on their online behavior and purchase history. Luckily, these AI tools take the guesswork out of crafting a digital marketing strategy for every part of the buyer process, especially repeat customers.

 

1. Improved search results:

Marketers can create the most engaging and effective web copy in the world. But if customers can't find it, it won't help you reach your sales goals.

 AI tools will help you:

• Conduct site performance analysis. 
• Assist with keyword research.
• Optimize your content.
• Recommend relevant tags.
• Guide marketers to the best time to publish content.

A user-friendly website with relevant keywords, meta descriptions and tags can go a long way in reaching your ideal buyer.

 

Emerging e-commerce tools such as Magento, Q-cart, Virtue Mart, Oscommerce, to mention a few, are increasingly turning to artificial intelligence to improve analytical insights. They create more personalized customer experiences and gain a competitive edge. As the market for AI in e-commerce continues to grow, e-commerce platforms that don't invest in their true potential will be disappointed.