Is SEO important for Social Media Marketing?

We all have at least one social app on our phones. Be it Instagram, Facebook, Whatsapp, Twitter or Pinterest (I may be missing other social apps), we all use them daily for socializing with our friends and with the world. The marketing teams who are spending tremendous time on social media marketing need to have knowledge about SEO (Search Engine Optimization). Though SEO has different rules to follow but if you need your business boosted on search engines then you need to have expertise in SEO.

When uploading any picture on Facebook you write long captions and also insert some hashtags which are related to your post but have you ever thought how many people are following your hashtags. If you are using common hashtags that have thousands of posts in it then it’s useless. Hashtags and captions should include keywords that are related to your business and they should be the ones people are searching for. Such as if we have a leather company; One Hundred Ten Store for which we use similar hashtags that are related to the website. If you intend to create social media content that achieves business goals, it is important to understand how the search algorithms work.

One is pulled away to your website by discovering mobile search ads. And then they land to your mobile website through which they check your Facebook page to see whether you have any followers or not. Then they fall on to your ecommerce store where they buy your stuff and then they follow you on Instagram after they have purchased from you because they intensely love your product. To follow all these steps a user just needs to take out few minutes from their busy schedule. This proves that digital marketing is completely linked together.

One may take hashtags easy but they play an important role in promoting your business. Through hashtags you can reach to your desired population who are interested in your product. Use keywords in your content that will help to expand your reach across multiple platforms.

The best thing about social networking website is that you can communicate with your users. You can ask them what they need and you can reach to them so that they feel you are concerned about their minute details. Prompt feed backs gratifies the customer and they are convinced that you care about them.

The sharing option on the social media can do wonders for you. If you share great content and one likes it they can share on their personal pages which will give you backlinks and page views and there will be more customers coming on your website.

It's all linked with each other. If you do not have further knowledge in SEO you are missing out a major part in the marketing of your brand. At Bohra Developers we are the pioneers of Search Engine Optimization where we work for various types of clients to make their websites visible and found by the customers. Visit for more details www.bohradevelopers.com